The benefits of SEO are obvious, so let’s look at 4 simplest SEO steps for WordPress that you can take to make your WordPress site rank higher.
Every search engine (like Google, Bing, Yahoo, etc) ranks websites by “crawling” them, which means that they look through all the information on web pages for keywords and other relevant information. Then, they run that information through their algorithms, which rank each site, so the best theoretical search results come first.
4 Simplest SEO Steps for WordPress
The higher your site ranks, the more people will see it. The graph below demonstrates that the highest rated site receives around one-third of the total clicks per search, as opposed to the lower rated sites, which subsequently receive exponentially less traffic.
HOW TO OPTIMIZE YOUR TITLE & TAGLINE
One of the most important SEO tools is a good site name. A title should not only brand your site but also describe the general idea of what a viewer should expect. Think about what keywords you would use to find your own site online, and then try to incorporate them into your title.
Not all sites can use keywords in their titles; artists who want to use their name as a site title, or companies that don’t have keywords in their name, should not change the title to fit a keyword. That’s why it’s also very important to have a tagline as well.
The tagline, which appears right next to your site name on search engines, is a very short description of your site. You can use the tagline to further describe your site, and use keywords that will grab your audience.
To change your site’s title and tagline, simply go to Settings > General in your dashboard and fill in the “Site Title” and “Tagline” fields at the top of the page.
HOW TO OPTIMIZE YOUR HEADERS
Within the content of each post, search engines will also rank keywords, and headers will be ranked the highest. There are 6 headers that can be used in each page (h1-h6), these headers are usually used as titles and subtitles, and they will enlarge the text.
The post title is also an H1 header, and should have more important keywords. Then H2-H6 are sub-headers, which are like chapter titles in a book; they tell a part of the story, but are less important than H1 to search engines, so you should use less important keywords under those headers.
To change the text to a Header, simply open the drop down menu in the post editor, and select the header that is most appropriate.
THE BENEFITS OF AN XML SITEMAP
An XML sitemap is like a blueprint of your site, which tells the search engines what to crawl in your site. A sitemap allows search engines to find web pages that may not otherwise be crawled. For instance, if you have a page on your website that is not linked to any other pages, the search engines might not be able to find that page without an XML Sitemap. And, if the search engines say it helps them find your pages, it’s probably a good idea to listen to them.
But that’s not all that sitemaps can do for you. They can also give other important information about your site, including how often your site is updated, and other metadata that can help rank your site higher.
If the title and tagline are like the cover of a book, and the headers are like chapters, then an XML sitemap is like a table of contents in a book.
There are many options for sitemaps, you can make your own, or you can download on in a plugin. Simply go to Plugins > Download Plugins and type XML Sitemap in the search bar. There are many options, but one of the most popular is called Google XML Sitemaps
WHY CONTENT IS KING
Search engines don’t like when websites overuse SEO and try to rig the system. Google has updated their algorithms to catch websites that are stuffing keywords, and they actually lower your rank for that. It’s called “Black Hat SEO,” and it can even get you banned from appearing on search engines.
These SEO tips are only to help boost your site, they cannot replace the actual content of your site, which should be original and interesting. That should always be the main focus of a site, is the content, not how many people see it.
To put it plainly, the content of your site should be made for visitors, not search engines. If you found this article helpful, please share these “4 Simplest SEO Steps for WordPress” with your friends!
Related WordPress Posts and Pages:
- 25X Faster WordPress Hosting
- Prevent Breaking Your Live Website with Our Staging Feature
- Backup WordPress Site to Google Drive Using Softaculous
- Change/Reset Your WordPress Admin Password using Softaculous WordPress Manager
- Need a backup? Use Softaculous Automated Backups!
- 5.0 from 10 reviews
The only hosting provider I trust with my VPS
ArticleSurge Editor (ArticleSurge.com)
Very reliable and more helpful than big host companies I've used previously. Very glad to have discovered it about three years ago. I hope they continue to be supportive. The prices are good because they do not have increased renewal fees like almost everyone else.
The only hosting provider I trust with my VPS
As kindly as I can say: got some really bad spam from these people and did a search and found this web hoster as a provider of them at the time. I am hoping this complaint will further facilitate ending this, spam harassment.I must update this review. I finally conquered this problem sometimes you just have to comp[lain enough about some things. Stay radical Rad Web.
We're a single server company that manages our box ourselves. We had to move to a new NOC in a pinch and we chose Rad Web Hosting. They were thorough and complete in the phase of learning their capabilities (their chat access is excellent), and they delivered 100% in what they said they offered. We had a new server shipped to them from Dell, they installed and provisioned immediately and turned the machine over to us ready to go with both IDRAC via VPN and Internet availability. Whenever we have had questions they have been thorough and prompt. In our >20 years of business, this is by far the best NOC we've been in.
Very great hosting and servers. Have used for years and plan to continue on! Thanks Rad Web Hosting!
Great service and support after the sale. I much like the renewal price is the same as the price I signed up with. No surprises and no games!
Excellent hosting service all the way through! From the helpful staff to their consistent performance and affordability. So much better than the big guys!